hall of Fame
This page is a random
selection of some outstanding copylines of times present and past.
We'll list some of our favorites and urge you to write
in with yours. These shouldn't be your own lines, unless
yours are among the famous (infamous?) all-time greats.
If you know the author
of a line posted here, please let us know.
The first line posted
will be a memorial to its primary writer, the late Karen Levitt:
when you thought it was safe
to go back in the water..."
(Karen Levitt, "Jaws II", Universal)
The image was incomprehensible
but somehow threatening--an egg over a graham cracker surface.
The copyline set it off perfectly:
"In space no one can hear you scream."
(Barbara Gips, "Alien", Fox)
Decades ago a sentimental little book called "Love Story"
was sold with a patently absurd line nobody seemed to question--"Love
is never having to say you're sorry." Then a low-budget Vincent
Price movie came out with a memorable poster image: a beautiful
girl looking adoringly into the grotesque face of the half-robotic
monster. The accompanying copyline was a brilliant parody of the
Love Story line:
"Love is never having to say you're ugly."
("Dr. Phibes", author & studio unknown)
Here are a couple of lines from Sam Kaiser, whose movie marketing
career began in the mid-1940s. Sam passed away on May 31, 2000:
and her Bosom Companions"
("Some Like It Hot")
"James Cagney is red hot
in 'White Heat'"
"Nobody's as good as Bette
when she's bad."
Here's a great print line suggested by copywriter-director-technology
writer Chris Lanier of Los Angeles; does anyone know who wrote it?:
"Half man. Half machine. All cop."